PPC Media Plan

Demo Booking Strategy & Performance Projections

Conversational AI & Marketing Automation SaaS

Monthly Budget: USD $3.5K - $5K

Campaign Objective & Strategy

Primary Objective

Generate qualified demo bookings from mid-market & SMB decision-makers

Core Strategy

  • Google Search: Capture bottom-funnel intent
  • LinkedIn Ads: Reach senior decision-makers
  • Meta Ads: Demand generation + retargeting support

Monthly Budget Recommendation (USD)

Channel % Split $3.5K $5K Role
Google Search 50% $2,000 $2,500 High-intent capture
LinkedIn 30% $900 $1,500 Decision-maker reach
Meta 20% $600 $1,000 Awareness + retargeting
Total 100% $3,500 $5,000 Balanced B2B mix

Google Search – Performance Estimates

Target: 28–45 yrs | High-intent keywords | Search + RLSA

Metric Estimate Range
Est. Impressions 25K – 55K
Avg. CTR 2.05% – 3.58%
Est. Clicks 510 – 1,120
Avg. CPC $3.56 – $6.12
Avg. Conversion Rate 2.33% – 4.17%
Est. Leads 12 – 22
Est. CPL $90 – $150
Demo Bookings (45–55%) 4 – 11

LinkedIn Ads – Performance Estimates

Target: 30–50 yrs | Senior decision-makers | Single Image + Lead Gen Forms

Metric Estimate Range
Est. Impressions 45K – 95K
Avg. CTR 0.35% – 0.65%
Est. Clicks 160 – 620
Avg. CPC $6.15 – $9.80
Avg. Conversion Rate 2.05% – 3.55%
Est. Leads 3 – 7
Est. CPL $120 – $300
Demo Bookings (55–65%) 2 – 4

Meta Ads – Performance Estimates

Target: 27–45 yrs | Business & SaaS interests | Feed + Reels + Retargeting

Metric Estimate Range
Est. Impressions 70K – 150K
Avg. CTR 0.56% – 1.02%
Est. Clicks 390 – 1,530
Avg. CPC $3.77 – $5.59
Avg. Conversion Rate 1.55% – 3.09%
Est. Leads 6 – 11
Est. CPL $55 – $100
Demo Bookings (30–45%) 2 – 9

30 / 60 / 90 Days Forecast & ROI

Duration $3.5K/mo Budget $5K/mo Budget Demo Bookings (3.5K) Demo Bookings (5K) Cost/Demo (3.5K)
30 Days $3,500 $5,000 8 – 24 8 – 24 $146 – $438
60 Days $7,000 $10,000 12 – 48 12 – 48 $146 – $583
90 Days $10,500 $15,000 24 – 72 24 – 72 $146 – $438

Audience Targeting – All Channels

Attribute Google Search LinkedIn Meta
Age Group 28–45 yrs 30–50 yrs 27–45 yrs
In-Market / Interests Marketing Automation, CRM, Business Services Company: 11–500 employees WhatsApp Business, CRM, SaaS, Lead Gen
Affinity / Seniority Business Professionals, SaaS Decision Makers Owner → Director → Head Business Page Admins, Engaged Shoppers
Key Titles — Founder, CEO, CMO, Head of Growth, Sales Director —
Behaviors / Retargeting — — Website + Demo Page Visitors

Target Industries & Job Profiles

Target Industries

  • Information Technology & Services
  • Marketing & Advertising
  • Internet / Software (SaaS)
  • E-commerce / Retail
  • Financial Services / Insurance
  • Education (EdTech, Training)
  • Healthcare (Clinics, Wellness)
  • Real Estate
  • Hospitality & Travel

Job Titles & Functions

  • Seniority: Owner, Founder, Partner, CXO, VP, Director, Head
  • Titles: Founder, CEO, CMO, COO, Head of Growth, Head of Sales, Business Development, CS Manager
  • Functions: Marketing, Business Development, Operations, Customer Success, IT

Key Takeaways

✓ Balanced multi-channel approach optimized for B2B SaaS demo bookings

✓ Target 8–24 qualified demos monthly within $3.5K–$5K budget

✓ Google Search leads conversion with highest ROI potential

✓ Quarterly growth trajectory of 24–72 demos over 90 days

Thank You

Questions & Discussion

Crescendo AI – Marketing Automation & Conversational AI